Cultural heritage is something that has been inherited from past through a long span of time. Since it shows the uniqueness of the history and culture of a specific region to where it belongs, it has been utilized as an important resource in cultural tourism. Cultural tourism is based on sustainable...
Cultural heritage is something that has been inherited from past through a long span of time. Since it shows the uniqueness of the history and culture of a specific region to where it belongs, it has been utilized as an important resource in cultural tourism. Cultural tourism is based on sustainable tourism and therefore cultural heritage requires balanced utilization, according to the general principles and practice of sustainability, or of the optimal use of non-reproducible resources. In order to perform the balanced utilization, it is necessary to estimate the economic value of cultural heritage, on which management plan is based. The purpose of the study is to suggest some guidelines for the management plan for cultural heritage through economic valuation. The study site was Bulguksa·Seogulam and contingent valuation method was used. In the study, both single-bounded and double-bounded dichotomous choice methods were used with an application of Turnbull Distribution-Free Model. 392 visitors voluntarily participated in the interview. The mean WTP by single-bounded method was 7,032 Won for use value, 9,127 Won for cultural conservation value, and 5,682 Won for natural conservation value. The mean WTP by double-bounded method was 8,668 Won for use value, 9,857 Won for cultural conservation value, and 7,284 Won for natural conservation value. The results showed that the WTP was highest in cultural conservation value and middle in use value and lowest in natural conservation value. Based on this results, three things were suggested to be considered in the management plan for Bulguksa·Seoggulam; 1) conservation of cultural heritage is the most important, 2) in order to enhance use value, various tourism activities should be considered, and 3) natural areas should be well managed as a background or a buffer zone of cultural heritage.
Cultural heritage is something that has been inherited from past through a long span of time. Since it shows the uniqueness of the history and culture of a specific region to where it belongs, it has been utilized as an important resource in cultural tourism. Cultural tourism is based on sustainable tourism and therefore cultural heritage requires balanced utilization, according to the general principles and practice of sustainability, or of the optimal use of non-reproducible resources. In order to perform the balanced utilization, it is necessary to estimate the economic value of cultural heritage, on which management plan is based. The purpose of the study is to suggest some guidelines for the management plan for cultural heritage through economic valuation. The study site was Bulguksa·Seogulam and contingent valuation method was used. In the study, both single-bounded and double-bounded dichotomous choice methods were used with an application of Turnbull Distribution-Free Model. 392 visitors voluntarily participated in the interview. The mean WTP by single-bounded method was 7,032 Won for use value, 9,127 Won for cultural conservation value, and 5,682 Won for natural conservation value. The mean WTP by double-bounded method was 8,668 Won for use value, 9,857 Won for cultural conservation value, and 7,284 Won for natural conservation value. The results showed that the WTP was highest in cultural conservation value and middle in use value and lowest in natural conservation value. Based on this results, three things were suggested to be considered in the management plan for Bulguksa·Seoggulam; 1) conservation of cultural heritage is the most important, 2) in order to enhance use value, various tourism activities should be considered, and 3) natural areas should be well managed as a background or a buffer zone of cultural heritage.
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