초록

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Abstract ▼ AI-Helper

Drawing on ‘The Art of War’ by Sun-tzu, this philosophical inquiry attempts to clarify presuppositions without which communication effects theory can hardly make sense. Inspired by the fact that war experience is not only a backdrop of the emergence of communication studies as a field of study but a...

Drawing on ‘The Art of War’ by Sun-tzu, this philosophical inquiry attempts to clarify presuppositions without which communication effects theory can hardly make sense. Inspired by the fact that war experience is not only a backdrop of the emergence of communication studies as a field of study but also that of the birth of philosophy and rhetoric as an antagonistic pair in ancient Greece, this study succeeds in drawing from the war experience of ancient China, which is articulated in the classic text, an ontological presupposition of communication effects theory. It is that in order for the communication effects to be real either as a persuasive power or as a deceptive force, the seemingly clear borderline between ‘us’ and ‘them’ should be deconstructed. The study further discusses practical implications of the ontological presupposition, especially in addressing problems of the partisan culture of Korea.

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