Abstract ▼ AI-Helper

Recently, domestic companies are focusing into the increasing interest in the internet shopping mall. Despite this growing popularity of the internet shopping mall, actual sales on the internet shopping malls are scarcely increased. One of the reasons might be the lack of government regulations and...

Recently, domestic companies are focusing into the increasing interest in the internet shopping mall. Despite this growing popularity of the internet shopping mall, actual sales on the internet shopping malls are scarcely increased. One of the reasons might be the lack of government regulations and systems related to e-commerce. The basic problem is the lack of close investigations on the propensity of the consumers, which are critical to the design of the internet shopping mall. Accordingly, this paper provides a model of key factors influencing the satisfaction level of shopping mall. The results of this study showed that a prior information and a price information about product had a significant effect on the satisfaction level of shopping mall. Further, a customer support factor and a interface factor to the website had a significant effect on the operational satisfaction level of shopping mall. The results of this study might be used in the guideline to the design of shopping mall. Thus, the significant determinants which were verified in this study might be considered more importantly in the design of the shopping mall.