As this is a study on gender-less that was indicated in fashion products for Korean apparel industry, it analyzed by classifying into 4 types such as androgynous, masculinity, femininity, and un-differentiation. The following are the results that examined on the basis of this. First, androgynous imp...
As this is a study on gender-less that was indicated in fashion products for Korean apparel industry, it analyzed by classifying into 4 types such as androgynous, masculinity, femininity, and un-differentiation. The following are the results that examined on the basis of this. First, androgynous implies when possessing both masculine characteristic and feminine characteristic within one costume. And, even in fashion products for Korean apparel industry, ambivalence is being expressed by being added the feminism to men"s apparel and a mannish style to women’s apparel. Second, a typical item in masculinity is a jacket and trousers, and a silhouette is the linear one that just matches the body, thereby having expressed a character in high sensitivity. The domestic fashion products, which express this masculinity, was targeting a group who pursues a style peculiar to oneself including professional career women. Third, recently paying attention to positive influence of femininity, “dress for success” was expressing a strong feminine image and chic image by adding the sophisticated style and color regardless of men’s mark. Fourth, un-differentiation was seen as unisex, which has low both masculinity and femininity out of androgynous classification in Bem. This unisex line was changed a concept according to a situation of an era. Thus, entering the 2000s, the domestically young-casual market is rapidly growing at a young market with the trend volume casual, which was reflected sensitivity and sensation, escaping from the existing conservative and uniform image aiming to satisfy the fashion needs of new generations.
As this is a study on gender-less that was indicated in fashion products for Korean apparel industry, it analyzed by classifying into 4 types such as androgynous, masculinity, femininity, and un-differentiation. The following are the results that examined on the basis of this. First, androgynous implies when possessing both masculine characteristic and feminine characteristic within one costume. And, even in fashion products for Korean apparel industry, ambivalence is being expressed by being added the feminism to men"s apparel and a mannish style to women’s apparel. Second, a typical item in masculinity is a jacket and trousers, and a silhouette is the linear one that just matches the body, thereby having expressed a character in high sensitivity. The domestic fashion products, which express this masculinity, was targeting a group who pursues a style peculiar to oneself including professional career women. Third, recently paying attention to positive influence of femininity, “dress for success” was expressing a strong feminine image and chic image by adding the sophisticated style and color regardless of men’s mark. Fourth, un-differentiation was seen as unisex, which has low both masculinity and femininity out of androgynous classification in Bem. This unisex line was changed a concept according to a situation of an era. Thus, entering the 2000s, the domestically young-casual market is rapidly growing at a young market with the trend volume casual, which was reflected sensitivity and sensation, escaping from the existing conservative and uniform image aiming to satisfy the fashion needs of new generations.
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