초록

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Abstract ▼ AI-Helper

As business competition globalizes, understanding user experience from various cultures plays a crucial role in design process. However, because most user research methods were developed in Western area, one may question if the expected result can be obtained when applying them to a totally differen...

As business competition globalizes, understanding user experience from various cultures plays a crucial role in design process. However, because most user research methods were developed in Western area, one may question if the expected result can be obtained when applying them to a totally different culture. The paper explores the cultural effects on the feedback collected in the process and the result of user experience research conducted in two countries, the Netherlands and Korea. We presumed four factors which influence user research process: spontaneity of participation, avoidance of uncertainty, tendency of problem criticism, and attitudes within a group. After the two sets of user research in two countries, the actual differences in results were revealed. Consequently, guidelines of user experience research in Korea were suggested based on the discovered differences.

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