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Abstract ▼ AI-Helper

The purpose of this study is to investigate the effect of relational benefits on long-term orientation and to examine the mediating role of relational commitment. In order to fulfill the research objectives, a, quesionnaire survey was conducted Out of 130 questionnaires distributed, 100 usable ones ...

The purpose of this study is to investigate the effect of relational benefits on long-term orientation and to examine the mediating role of relational commitment. In order to fulfill the research objectives, a, quesionnaire survey was conducted Out of 130 questionnaires distributed, 100 usable ones were used for the analysis. And multiple regression and hierachical regression were adopted to test four hypothesis. The results show that the relational benefits from the hotel fitness club the customer perceives significantly influences long-term orientation, but when relational commitment plays a role of mediator, customers are likely to be positioned as long term ones rather than deviating a firm. The findings imply that the hotel fitness club must perceive accurately what benefits the customer wants and must cony out the customer management thoroughly. And it will give hotel managers many implications about the business strategy of the hotel firm.

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