초록

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Abstract ▼ AI-Helper

In the past decade, the series of "Hallyu" cultural industry has been spread in the asian countries, especially in the form of TV-dramas, Korean pop-songs and movies. Recently the main items of "Hallyu" cultural industry have changed into non-verbal performances, for example, 「Nanta」,「Jump」 and B-Bo...

In the past decade, the series of "Hallyu" cultural industry has been spread in the asian countries, especially in the form of TV-dramas, Korean pop-songs and movies. Recently the main items of "Hallyu" cultural industry have changed into non-verbal performances, for example, 「Nanta」,「Jump」 and B-Boying performances. In the era of culture, it is important to know, how cultural competitiveness can be gained in the global cultural market. In this paper, it is analysed; firstly, the interaction between cultural globalization and cultural diversity as the background of understanding of global cultural market. The second theme of this paper is to analyse, how the non-verbal performances succeeded in the global cultural market, and what are the main factors of their success. This study arrived at the result that the systematic planning and the convergence of classical korean culture in the performances are important factors of success. To get the cultural competitiveness in the global cultural market, constant support of government through cultural policy and cautious tactic and precious design of the cultural products are required.

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