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Abstract ▼ AI-Helper

Despite of considerable accumulation of research about the effect of organizational communication satisfaction(OCS), there are a few tries of integratedly modeling the direct and indirect effects of OCS. For overcoming the limitations of previous studies, this study selected university employees as ...

Despite of considerable accumulation of research about the effect of organizational communication satisfaction(OCS), there are a few tries of integratedly modeling the direct and indirect effects of OCS. For overcoming the limitations of previous studies, this study selected university employees as a unit of analysis and then constructed a model in which OCS directly and indirectly affects job satisfaction, organizational commitment and customer orientation. After conducting a survey of a group of university employees, this study tested the research model by using structural equation modeling. The result shows that OCS had a significant effect on job satisfaction and then job satisfaction affected organizational commitment significantly. Also, this study found that the effects of OCS could be controlled by gender and the years of employment.

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