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Abstract ▼ AI-Helper

This paper traces the double conflicts of multicasting among Korean broadcasting policyplayers - broadcasters vs cable operators and citizen groups vs consumer groups. Multicasting is the technology to allow broadcasters to split their digital television signal into multiple streams. It enhance prog...

This paper traces the double conflicts of multicasting among Korean broadcasting policyplayers - broadcasters vs cable operators and citizen groups vs consumer groups. Multicasting is the technology to allow broadcasters to split their digital television signal into multiple streams. It enhance program options for viewers and encourage broadcasters to create more contents. But the cable operators do not agree to the introduction of multicasting. They"re worried that the free multicasting content might compete with the cable networks they own themselves and strengthens the monopoly power of terrestrial broadcasters. So Korean cable companies succeed in blocking the introduction of service as other countries. Recently, in addition to the struggles between the broadcasters and cable operators, new controversy between the citizen groups is unfolding in Korea. While some citizen groups come out on the side of the terrestrial broadcaster, the other consumer group which have already bought HDTV set to watch the high definition TV, strongly opposes the multi-channel service. They insist that they can"t give up the vested right of choice of high quality TV. Here, interesting point is that four players are all commonly insisting their assertions based on the logic of public interest. Their public interest discussions are divided into two categories; community-oriented and market-oriented KBC(Korean Broadcasting Commission), the government agency that regulates the broadcasting industry, is faced with a difficult situation to decide new policy paradigm or direction about digital public interest.

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