초록

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Abstract ▼ AI-Helper

The transformation of the East German Media that had systematically westernized despite its physical location remaining in East Germany, was a process in which the West German Media System grafted into the already existing media environment formed under the old communist regime of East Germany. Howe...

The transformation of the East German Media that had systematically westernized despite its physical location remaining in East Germany, was a process in which the West German Media System grafted into the already existing media environment formed under the old communist regime of East Germany. However, the East German media environment constitutes users" media practice which is related to East Germany"s unique cultural traditions so that in the process of the adaptation of East German Media, it displayed different phenomenons from those of West Germany"s. Therefore, although two states were unified, the society shows that a wide gap still exists. Under this circumstance, the task of social unification rests with the public broadcasting domain. This paper, which generalizes the problems that surfaced during the transformation and adaptation of the East German Media in the post-unification period, can serve as a viable example for the South and North unification and their adaptation should these two Korean states be unified even though how and when the unification is going to be realized remains to be seen.