초록

용어보기논문에서 용어와 풀이말을 자동 추출한 결과로, 시범 서비스 중입니다. AI-Helper

Abstract ▼ AI-Helper

Professional sports teams need to work harder to maintain fans. The purpose of this study was to develop a activation of Korean professional sports and hand out the contribution to give information about it. For this purpose, the paper was carried out with the literature research methods. This paper...

Professional sports teams need to work harder to maintain fans. The purpose of this study was to develop a activation of Korean professional sports and hand out the contribution to give information about it. For this purpose, the paper was carried out with the literature research methods. This paper reveal that professional sports is needing the marketing strategy to offer suitable service to observation sport consumer. An individual or relation marketing will activating the korea professional sports more. Therefore we must understand the desire specifically with database method in the content with their expectation. CRM through database is the alternative to increase the contentment of the consumer efficiently. The results of this study are fellows. The First, The effectiveness to get use the spectators data is increase consumer satisfaction and general earnings rises of the club and league. The, second CRM with DB maintains the customer continuance and make stable relation with the producer of the game. The Thirds, We can attempt the efficiency of a decision with the CRM in professional spectators sports.

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