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NTIS 바로가기Journal of retailing and consumer services, v.21 no.4, 2014년, pp.619 - 629
Nepomuceno, M.V. , Laroche, M. , Richard, M.O.
This paper studies how product intangibility and its moderators affect perceived risk in an online shopping setting. The moderators studied were brand familiarity, product knowledge, privacy concerns and security concerns. Student samples performed online experimental tests, wherein product intangib...
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