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NTIS 바로가기The journal of services marketing, v.17 no.2, 2003년, pp.122 - 140
Laroche, Michel , Bergeron, Jasmin , Goutaland, Christine
The marketing literature suggests that product intangibility is positively associated with perceived risk and the intangibility construct encompasses three dimensions: physical intangibility, mental intangibility, and generality. The purpose of this research is to test which dimension of the intangi...
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