$\require{mediawiki-texvc}$

연합인증

연합인증 가입 기관의 연구자들은 소속기관의 인증정보(ID와 암호)를 이용해 다른 대학, 연구기관, 서비스 공급자의 다양한 온라인 자원과 연구 데이터를 이용할 수 있습니다.

이는 여행자가 자국에서 발행 받은 여권으로 세계 각국을 자유롭게 여행할 수 있는 것과 같습니다.

연합인증으로 이용이 가능한 서비스는 NTIS, DataON, Edison, Kafe, Webinar 등이 있습니다.

한번의 인증절차만으로 연합인증 가입 서비스에 추가 로그인 없이 이용이 가능합니다.

다만, 연합인증을 위해서는 최초 1회만 인증 절차가 필요합니다. (회원이 아닐 경우 회원 가입이 필요합니다.)

연합인증 절차는 다음과 같습니다.

최초이용시에는
ScienceON에 로그인 → 연합인증 서비스 접속 → 로그인 (본인 확인 또는 회원가입) → 서비스 이용

그 이후에는
ScienceON 로그인 → 연합인증 서비스 접속 → 서비스 이용

연합인증을 활용하시면 KISTI가 제공하는 다양한 서비스를 편리하게 이용하실 수 있습니다.

How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns

Journal of retailing and consumer services, v.21 no.4, 2014년, pp.619 - 629  

Nepomuceno, M.V. ,  Laroche, M. ,  Richard, M.O.

Abstract AI-Helper 아이콘AI-Helper

This paper studies how product intangibility and its moderators affect perceived risk in an online shopping setting. The moderators studied were brand familiarity, product knowledge, privacy concerns and security concerns. Student samples performed online experimental tests, wherein product intangib...

주제어

참고문헌 (51)

  1. J. Retail. Consum. Serv. Akther 19 1 109 2012 10.1016/j.jretconser.2011.10.002 Who spends more online? The influence of time, usage variety, and privacy concern on online spending 

  2. Adv. Consum. Res. Baker 13 146 1986 Brand familiarity and advertising: effects on the evoked set and brand preferences 

  3. J. Mark. Bart 69 4 133 2005 10.1509/jmkg.2005.69.4.133 Are the drivers and role of online trust the same for all websites and consumers? 

  4. J. Retail. Benedicktus 86 4 322 2010 10.1016/j.jretai.2010.04.002 Conveying trustworthiness to online consumers: reactions to consensus, physical store presence, brand familiarity, and generalized suspicion 

  5. J. Int. Mark. Berthon 7 3 84 1999 10.1177/1069031X9900700307 Virtual services go international: international services in the marketplace 

  6. J. Bus. Res. Bhatnagar 57 12 1352 2004 10.1016/S0148-2963(03)00067-5 Segmenting consumers based on the benefits and risks of Internet shopping 

  7. J. Interact. Mark. Biswas 18 3 30 2004 10.1002/dir.20010 The diagnostic role of signals in the context of perceived risks in online shopping: do signals matter more in the web? 

  8. Rev. Cienc. Adm. Brasil 10 21 31 2008 A relacao entre intangibilidade, o risco percebido e o conhecimento 

  9. J. Am. Soc. Inform. Sci. Technol. Buente 59 11 1743 2008 10.1002/asi.20883 Trends in internet information behavior, 2000-2004 

  10. J. Bus. Res. Easley 48 1 83 2000 10.1016/S0148-2963(98)00079-4 Conducting marketing science: the role of replication in the research process 

  11. J. Bus. Res. Eastlick 59 8 877 2006 10.1016/j.jbusres.2006.02.006 Understanding online B-to-C relationships: an integrated model of privacy concerns, trust, and commitment 

  12. Int. J. Hum.-Comput. Stud. Featherman 59 4 451 2003 10.1016/S1071-5819(03)00111-3 Predicting e-services adoption: a perceived risk facets perspective 

  13. J. Consum. Res. Grewal 21 1 145 1994 10.1086/209388 The moderating effects of message framing and source credibility on the price-perceived risk relationship 

  14. J. Retail. Gupta 85 2 159 2009 10.1016/j.jretai.2009.02.001 How task-facilitative interactive tools foster buyers' trust in online retailers: a process view of trust development in the electronic marketplace 

  15. Decis. Sci. Havlena 22 4 927 1991 10.1111/j.1540-5915.1991.tb00372.x On the measurement of perceived consumer risk 

  16. J. Consum. Behav. Huang 4 1 40 2004 10.1002/cb.156 Effect of brand name on consumers' risk perceptions of online shopping 

  17. Eur. J. Inform. Syst. Jahng 16 3 254 2007 10.1057/palgrave.ejis.3000665 Effects of interaction richness on consumer attitudes and behavioral intentions in e-commerce: some experimental results 

  18. Decis. Support Syst. Kim 44 2 544 2008 10.1016/j.dss.2007.07.001 A trust-based consumer decision-making model in electronic commerce: the role of trust, perceived risk, and their antecedents 

  19. Psychol. Mark. Klerck 24 2 171 2007 10.1002/mar.20157 The effect of knowledge types on consumer-perceived risk and adoption of genetically modified foods 

  20. J. Serv. Res. Laroche 4 1 26 2001 10.1177/109467050141003 A three-dimensional scale of intangibility 

  21. J. Serv. Mark. Laroche 17 2 122 2003 10.1108/08876040310467907 How intangibility affects perceived risk: the moderating role of knowledge and involvement 

  22. J. Consum. Mark. Laroche 27 3 197 2010 10.1108/07363761011038275 How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories? 

  23. J. Retail. Laroche 81 4 251 2005 10.1016/j.jretai.2004.11.002 Internet versus bricks-and-mortar retailers: an investigation into intangibility and its consequences 

  24. J. Bus. Res. Lee 56 11 877 2003 10.1016/S0148-2963(01)00274-0 E-retailing versus physical retailing: a theoretical model and empirical test of consumer choice 

  25. J. Hosp. Mark. Manage. Lin 18 8 782 2009 Perceived risk and risk-relievers in online travel purchase intentions 

  26. J. Serv. Mark. McDougall 4 4 27 1990 10.1108/EUM0000000002523 The intangibility of services: measurement and competitive perspectives 

  27. Eur. J. Mark. Mieres 40 1-2 61 2006 10.1108/03090560610637310 Antecedents of the difference in perceived risk between store brands and national brands 

  28. Eur. J. Mark. Mitchell 33 1-2 163 1999 10.1108/03090569910249229 Consumer perceived risk: conceptualisations and models 

  29. Serv. Ind. J. Mitchell 13 4 179 1993 10.1080/02642069300000068 Risk perception and reduction in the purchase of consumer services 

  30. J. Serv. Res. Mittal 2 1 98 1999 10.1177/109467059921008 The advertising of services: meeting the challenge of intangibility 

  31. J. Consum. Aff. Miyazaki 35 1 27 2001 10.1111/j.1745-6606.2001.tb00101.x Consumer perception of privacy and security risks for online shopping 

  32. Morgan-Thomas 66 21 2013 Beyond technology acceptance: brand relationships and online brand experience 

  33. J. Serv. Res. Mothersbaugh 15 1 76 2012 10.1177/1094670511424924 Disclosure antecedents in an online service context: the role of sensitivity of information 

  34. J. Consum. Mark. Nepomuceno 29 3 176 2012 10.1108/07363761211221701 Relationship between intangibility and perceived risk: moderating effect of privacy, system security and general security concerns 

  35. J. Consum. Res. Obermiller 12 1 17 1985 10.1086/209032 Varieties of mere exposure: the effects of processing style on affective response 

  36. Internet Res. Ortega 18 3 248 2008 10.1108/10662240810883308 Differences between potential, new and experienced e-customers: analysis of e-purchasing behaviour 

  37. J. Retail. Pan 82 4 331 2006 10.1016/j.jretai.2006.08.006 Exploring the impact of online privacy disclosures on consumer trust 

  38. J. Acad. Mark. Sci. Peterson 25 4 329 1997 10.1177/0092070397254005 Exploring the implications of the Internet for consumer marketing 

  39. Calif. Manage. Rev. Rosen 42 3 72 2000 10.2307/41166043 Gold rush or fool's gold? 

  40. Commun. ACM Salam 46 12 325 2003 10.1145/953460.953517 Consumer-perceived risk in e-commerce transactions 

  41. Ind. Manage. Data Syst. Salisbury 101 4 165 2001 10.1108/02635570110390071 Perceived security and world wide web purchase intention 

  42. J. Retail. Consum. Serv. Simonian 19 3 325 2012 10.1016/j.jretconser.2012.03.006 The role of product brand image and online store image on perceived risks and online purchase intentions for apparel 

  43. Eur. J. Mark. Stone 27 3 39 1993 10.1108/03090569310026637 Perceived risk: Further considerations for the marketing discipline 

  44. J. Consum. Mark. Tan 16 2 163 1999 10.1108/07363769910260515 Strategies for reducing consumers’ risk aversion in Internet shopping 

  45. Bus. Econ. Taylor 9 3 203 2009 Privacy concern and online personalization: the moderating effect of information control and compensation 

  46. J. Bus. Res. Thakor 57 7 776 2004 10.1016/S0148-2963(02)00361-2 Hotlists and web browsing behaviour: an empirical investigation 

  47. U.S. Census Bureau, 2009. Monthly & annual retail trade: Latest e-commerce report. 〈http://www.census.gov/retail/〉 (retrieved 02.07.2009). 

  48. U.S. Census Bureau, 2012. Quarterly Retail e-commerce sales, 2nd Quarter 2012. 〈http://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf〉 (retrieved 01.08.12). 

  49. J. Interact. Mark. van Noort 22 4 58 2008 10.1002/dir.20121 The persuasiveness of online safety cues: the impact of prevention focus compatibility of the web content on consumer's risk perceptions, and intentions 

  50. J. Interact. Market. Wang 18 1 53 2004 10.1002/dir.10071 Signaling the trustworthiness of small online retailers 

  51. J. Retail. Wolfinbarger 79 3 183 2003 10.1016/S0022-4359(03)00034-4 eTailQ: dimensionalizing, measuring and predicting etail quality 

관련 콘텐츠

이 논문과 함께 이용한 콘텐츠

저작권 관리 안내
섹션별 컨텐츠 바로가기

AI-Helper ※ AI-Helper는 오픈소스 모델을 사용합니다.

AI-Helper 아이콘
AI-Helper
안녕하세요, AI-Helper입니다. 좌측 "선택된 텍스트"에서 텍스트를 선택하여 요약, 번역, 용어설명을 실행하세요.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.

선택된 텍스트

맨위로