초록

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Abstract ▼ AI-Helper

The purpose of this study was to examine the influence of mobile convergence media user’s gratification sought and contents use extent upon the gratification obtained of contents. For this, the investigator carried out factor analysis on the gratification sought questions and found out four gratific...

The purpose of this study was to examine the influence of mobile convergence media user’s gratification sought and contents use extent upon the gratification obtained of contents. For this, the investigator carried out factor analysis on the gratification sought questions and found out four gratification sought factors. Such gratification sought factors as entertainment and information acquisition, social orientation, rest and showing off, and business convenience had significant influence upon the use extent of contents provided by mobile convergence media. In addition, gratification sought factors had significant influence upon the gratification obtained after the use of contents. Since mobile convergence media integrate diverse functions into one equipment, it can consume different contents respectively. Since one can use video contents, mobile phone contents and Internet contents via mobile convergence media, the gratification obtained in the discussion on the gratification obtained of contents can be examined according to the classification of contents. In this study, the investigator tried to provide a new clue for the study of uses and gratifications via the classification of gratification obtained which was on the basis of mobile convergence user’s contents-oriented consumption.

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