초록

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Abstract ▼ AI-Helper

This research analyzed the mainstream media’s breast cancer news framing, which serves as agents of issue definition and agenda setting in society. Breast cancer is an increasingly important public health issue considering its rising morbidity rate. At the same time, breast cancer has a high rate of...

This research analyzed the mainstream media’s breast cancer news framing, which serves as agents of issue definition and agenda setting in society. Breast cancer is an increasingly important public health issue considering its rising morbidity rate. At the same time, breast cancer has a high rate of complete recovery based on early detection and preventive behavior. Due to the growing morbidity rate of breast cancer, the attention from the media and society to the disease has been increased. This work is meaningful since media reports influence public opinion as well as policy priority related to a health issue. In addition, this study is important due to the fact that active health communication through diverse channels, such as the media, can reduce morbidity and mortality rates as well as improve public health. Grounded in the contextual construction perspective of health and the theories of health journalism, this study explored breast cancer news framing from three major television networks and two national daily newspapers(Donga and Hankyoreh). Findings indicate that the mainstream media similarly rely on biomedical sources as key news makers while constructing breast cancer news based on medical and human interest frames. This indicates that macro-framing tendencies in disease reporting, such as person-centeredness, medicalization and expertism, appear in breast cancer news framing. These macro-framing tendencies have weaknesses because they deal with diseases, such as breast cancer, just grounded in medical and person-centered approaches while neglecting much needed social and cultural contexts.

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