초록

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Abstract ▼ AI-Helper

This study explores categories of health information users on the basis of illness attitude and health information seeking behavior on the Internet. In particular, this study examines how users would be discriminated on health seeking behavior in real life. The results are as follows: Users are cate...

This study explores categories of health information users on the basis of illness attitude and health information seeking behavior on the Internet. In particular, this study examines how users would be discriminated on health seeking behavior in real life. The results are as follows: Users are categorized into three groups such as “traditional hypochondria users”, “power users”, and “navigating users”. Among them, power users are the most active users of health seeking behavior in real life such as wellbeing-related activities, the frequency of visiting a doctor, health care opinion leadership, internet dependency, and utilizing health information for communicating with doctors and judging their medical treatment.

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