초록

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Abstract ▼ AI-Helper

This study explores how demographics, characteristics of news consumption, and perceived journalists’ roles are related to willingness to pay (WTP) for digital news in that the success or failure of charging for digital news content inherently depends on a value judgment that news users would make a...

This study explores how demographics, characteristics of news consumption, and perceived journalists’ roles are related to willingness to pay (WTP) for digital news in that the success or failure of charging for digital news content inherently depends on a value judgment that news users would make about news content. As the results of a random-sample online survey of 295 adults, age and gender among demographics turned out to be main variables that predict WTP for digital news. While there was a high WTP for political and health topics for online news, sports and science/technology topics were related to WTP for mobile news. In addition to the use of traditional media, a level of accepting state-of-the-art digital media also predicted WTP for digital news. In the mean time, WTP of online news was generally related to alternative journalistic roles such as civic participation and information delivery roles. Finally perceptions about news accuracy and bias were also predictors of WTP for digital news content. News corporations may consider the implications of the study before charging for digital news.

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