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Abstract ▼ AI-Helper

The aims of the study are to application of the model of theory of planned behavior and the model of theory reasoned action, and to search for improved models to describe leisure participation. This study suggests 2 types of leisure : non-routine leisure(golf) and routine leisure(watching tv). Fo...

The aims of the study are to application of the model of theory of planned behavior and the model of theory reasoned action, and to search for improved models to describe leisure participation. This study suggests 2 types of leisure : non-routine leisure(golf) and routine leisure(watching tv). For this study, survey was performed in 5 golf driving ranges located in Gyeonggi-do and Seoul. The first survey had been conducted from December 14th to December 20th, 2009. After the first survey, 5 additional surveys had been carried out to investigate the frequency of behavior every 2 weeks. Through the process of survey, 311 valid data were finally obtained. To analyze these data, factor analysis, correlation analysis and path analysis are performed. According to the theory of planned behavior, human social behavior is reasonable. But this view has been challenged by theorists who argue that human behavior can be automatic or habitual. So recent extensions of the theory of planned behavior have also included past behavior or habit. In this study, the past behavior is found to slightly improve the prediction of later behavior. But habit is found not to improve the prediction of later behavior in case of watching TV.

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