초록

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Abstract ▼ AI-Helper

This study attempts to analyze the consumption mode of body image as sign value, especially eroticized body image of female idol groups in Korea. Although many of female idol groups consist of teenager members, their performances and dances on stage and in music-video represent eroticism with sexu...

This study attempts to analyze the consumption mode of body image as sign value, especially eroticized body image of female idol groups in Korea. Although many of female idol groups consist of teenager members, their performances and dances on stage and in music-video represent eroticism with sexualized gestures and costumes. They show the erotized gestures and performances, and the audience gaze them. In this composition which seems very simple, the precis calculated strategies of the entertainment agencies are operated in the whole process from conceptualizing to the details. This paper aims to show how the sign value of the idol groups body images are taken from consumers and what factors are active in the process of the image consumption. For the theoretical framework, the theories about body image, the discourses about "visibility" and gaze, and sign value theory of Jean Baudrillard are searched and reviewed. The result of the analysis shows us that the eroticized body images of idol girl-groups play the role of sign value, and the level of eroticism would be higher, if the entertainment agencies and the girl-groups don"t stop to compete fiercely against other groups.

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