초록

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Abstract ▼ AI-Helper

The purpose of this research is to investigate the process in which idols are produced and consumed in recent years in Korea. For the analysis, we conducted in-depth interviews with five experts in entertainment industry. We found out, first of all, idols are media celebrities who have been consum...

The purpose of this research is to investigate the process in which idols are produced and consumed in recent years in Korea. For the analysis, we conducted in-depth interviews with five experts in entertainment industry. We found out, first of all, idols are media celebrities who have been consumed as media texts themselves. Idols these days are similar to media texts by making profits as well as by being consumed. In other words, idols have become a media product to target large-scale public. In a production side, idol system has been optimized to the vertical integration of industry and the downfall of the music industry. In a consumption side, fans participate not only in producing/consuming media texts in micro level but also in expanding idol’s fans/consumers. Compared to producers‘ idol system which takes place mainly in established media, fandom’s system is very informal and unstructured, but at the same time, is a highly effective system. As a result, we conclude that the idol system in Korea is made of a dual structure in which consumers and producers organize in different ways with different purposes.

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