초록

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Abstract ▼ AI-Helper

Recently, the domestic fashion industry is significantly declining due to surging production costs and labor wages. To overcome these conditions, we need to explore new markets that can procure international competitiveness and global leadership, which are based on new knowledgy and technology-int...

Recently, the domestic fashion industry is significantly declining due to surging production costs and labor wages. To overcome these conditions, we need to explore new markets that can procure international competitiveness and global leadership, which are based on new knowledgy and technology-intensified high value-added industries. The purpose of this researcy is not only to achieve a digital service method realized by IT technologies in the fashion industry, but also to provide a marketing tool that allows users to experience a new simulation service. The service enables users to simulate the processes inbolved in the purchasing of colthes: the selection of styles, the coordination of clothing, and the fitting of sizes. To develop the system, this research designed an exhibition space where visitors can experience the future fashion industry by progressing the exhibition scenario, system design, and media planning based on the project of the traditional service process of clothing distribution (Design-Pr oduction-Order-Sales) and the 3 decisive keywords (mass customization, ubiquitous, technology). This research hopes to contribute to the creation of a new market that has not yet prevailed in the fashion industry and the IT industry.. Such a market has the potential to leap to the forefront of the global fashion industry by allowing users to experience a new knowledge-intensified service that grafts the fashion industry with IT technology.

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