초록

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Abstract ▼ AI-Helper

The present study first conducted a pretest for content analysis of TV and newspaper messages on cardiovascular diseases. And then, an experimental study was performed examining the effects of TV drama message types(stigma cues, villain character cues) on the viewers? negative feelings and social ...

The present study first conducted a pretest for content analysis of TV and newspaper messages on cardiovascular diseases. And then, an experimental study was performed examining the effects of TV drama message types(stigma cues, villain character cues) on the viewers? negative feelings and social distance to chronically disabled people. Analysis of covariance was performed to test the effects of 2(stigma vs. anti-stigma) by 2(villain character cue vs. none) on 350 samples irrelevant to cardiovascular diseases, with negative stereotype as a covariant. As a result, stigma cue had a significant effect on negative feelings and social distance to disabled characters in the drama. Interaction between stigma cue and villain character cue was significant only on negative feelings. Finally, a mediating effect of negative feelings in the relation between stigma cue and social distance was proved. These results suggest that the types of media messages may have significant roles in forming negative attitudes toward disabled people. In addition, it is also meaningful that the present study focused on the effect of drama message types on chronically disabled people, relatively unattended in Korea until now.

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