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Abstract ▼ AI-Helper

The purpose of this study is two-fold. First, this study explored tourists" Characteristics influencing the usage of cultural tour guide interpretation service at a wold cultural heritage site. Secondly, it was .hypothesized that the cognitive and emotional components of interpretation impact tour...

The purpose of this study is two-fold. First, this study explored tourists" Characteristics influencing the usage of cultural tour guide interpretation service at a wold cultural heritage site. Secondly, it was .hypothesized that the cognitive and emotional components of interpretation impact tourists" overall satisfaction with their visit to the world cultural heritage site. Results showed that tourists" characteristics influencing the usage of cultural tour guide interpretation service include tour party, residence, and age. It was also found that there was a strong support for the impact of the cognitive interpretation service on tourist" overall satisfaction with their visit to the world cultural heritage, but no support for the impact of the emotional interpretation service on it. This study is concluded with the discussion about potential theoretical development and implications for future research.

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