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Abstract ▼ AI-Helper

The aim of this study is to identify causal relationship of bar staff’s service style on customer satisfaction, recommendation and revisit intention and launch consistent development plan for customer. Test results showed that role of bar staff on customer satisfaction did have a significant effec...

The aim of this study is to identify causal relationship of bar staff’s service style on customer satisfaction, recommendation and revisit intention and launch consistent development plan for customer. Test results showed that role of bar staff on customer satisfaction did have a significant effect on recommendation and revisit intention. Also proved in previous research, statistical significance were found on the test of relationship between customer satisfaction and recommendation and customer satisfaction and revisit intention. Personal service plays very important role in food service industry as the role of staff did have a significant effect on customer satisfaction and decide on the service quality. Especially in a circumstances where service is mostly depending on the personal aspect of staff such as bar. It was suggested from this study to manage bar staff as effective as possible to have a maximum customer satisfaction and upgrade the level of service quality.

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