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Abstract ▼ AI-Helper

The nationwide diffusion of tablet PC appears to be much slower than that of smart phone which has been explosive since its debut to the domestic market in the late 2009 despite the two devices share the same operating system and user interface design. This study aims at exploring what factors aff...

The nationwide diffusion of tablet PC appears to be much slower than that of smart phone which has been explosive since its debut to the domestic market in the late 2009 despite the two devices share the same operating system and user interface design. This study aims at exploring what factors affect the adoption intension of tablet PC, based on the technology acceptance model which has been widely applied to studies of various communication technologies for the past 20 years. The research model included an additional determinant of perceived playfulness as the third salient belief, and innovativeness, social image, functionality, and cost-practicality as antecedents. A total of 961 potential tablet PC users participated in an online survey, and the survey data was analyzed with structural equation modeling. Among the three belief variables–perceived usefulness, perceived ease of use, and perceived usefulness–perceived playfulness affected the intension of table PC adoption the most, and perceived ease of use did not have any effect on the adoption intension. Both perceived playfulness and ease of use influenced perceived usefulness. Functionality explained the variances in the three belief variables, while innovativeness increased perceived ease of use and social image has positive effects on perceived ease of use and playfulness. These findings advance theory and contribute to the current understanding of user adoption behavior of tablet PC.

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