초록

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Abstract ▼ AI-Helper

The competence and successfulness of local broadcasting depend on the localities implemented by local broadcasting contents. The previous studies on localities performed in Korea have focused on the meaning and conceptual change of localities. The concrete analyses on the local broadcasting conten...

The competence and successfulness of local broadcasting depend on the localities implemented by local broadcasting contents. The previous studies on localities performed in Korea have focused on the meaning and conceptual change of localities. The concrete analyses on the local broadcasting contents have not been made so much. This study aims at analysing and showing how the localities have been implemented inside local broadcasting contents. One of the breakthroughs necessary for Korean local broadcasting facing the difficulties caused by new comprehensive broadcasting channels is expected by the study. Three contents on traditioanal cultures aired currently by local broadcasters located in Busan and Daegu were analysed in this study. Locality is a complex concept difficult to be defined by a few factors or phenomena. As there are various kinds of traditional cultures, the localities included in traditional cultures have various appearances so much. Local broadcasting contents should be the glocal contents which appeal to general humanness globally and have local characteristics as well.

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