초록

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Abstract ▼ AI-Helper

This study aims to examine the method to connect the Korean wave being spread around overseas Korean cultural centers to enhance our national image. To attain it, this study conducted in-depth interviews and surveys to the diplomats and the directors or workers of overseas Korean cultural centers,...

This study aims to examine the method to connect the Korean wave being spread around overseas Korean cultural centers to enhance our national image. To attain it, this study conducted in-depth interviews and surveys to the diplomats and the directors or workers of overseas Korean cultural centers, and based on the research result, it suggests the strategies of overseas Korean culture centers and their future activities. According to the result of the qualitative and quantitative research, this study has found that the Korean wave is presently boasting of Korea’s soft power all around the world and playing decisive roles in enhancing our national image. With the Korean wave, people in the foreign countries have more and more interest in Korea, and correspondingly to it, the demand of culture centers in the countries is increasing drastically. However, the capacity of the culture centers cannot meet the needs of Korean culture in the countries, so they cannot use the good opportunities fully enough to enhance Korea’s national image through the Korean wave. Therefore, this paper intends to connect the effect of the Korean wave with enhancing Korea’s national image by suggesting them to strengthen the activities of the culture centers, build specialized institutions to supply differentiation strategies and popular culture programs by regions, solidify their functions of Korean education, and also establish the cooperative system among related government agencies.

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