초록

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Abstract ▼ AI-Helper

In order that a company create continuous achievement, it should focus on outer marketing to raise satisfaction of outer customers. Such customer-oriented outer marketing creation is an essential condition for company’s growth as well as the point which the company pursues. However, recently, it ...

In order that a company create continuous achievement, it should focus on outer marketing to raise satisfaction of outer customers. Such customer-oriented outer marketing creation is an essential condition for company’s growth as well as the point which the company pursues. However, recently, it is the trend of various research results that if only the concern by volunteer relationship of inner staffs rather than the approach of system aspect and company policy of outer marketing is increased, the result of outer marketing will be improved. In particular, for service company, many of researches indicated that customer-orientation impacts on the result of outer customer-orientation in human resource relationship through effective use of inner marketing. This article analyzed the factor of inner marketing, verified the relation with organization-commitment, and studied the relationship with the result of customer-orientation. In this aspect, the study of inner marketing is judged to be needed continuously, and it is expected that inner marketing which raises the concern and participation of staffs with the extension of future outer marketing will be activated.

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