초록

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Abstract ▼ AI-Helper

This study aims to suggest activation policies for “giving culture” in general, and for donation to solve cultural disparities in particular. The paper reviews the history of the giving tradition in Korea, and gives the latest statistics on donation size and patterns among individual and corporate...

This study aims to suggest activation policies for “giving culture” in general, and for donation to solve cultural disparities in particular. The paper reviews the history of the giving tradition in Korea, and gives the latest statistics on donation size and patterns among individual and corporate donors. Five measures and policies are recommended to activate the general giving culture. First, it is necessary to fully understand the essentials and characteristics of the giving behavior of Korean people to boost the giving culture. Second, giving behavior should be learned and adopted from early childhood at home and at school, as is the case with other social behavior. In addition to learning and adopting the culture of donating, public information about the importance of giving is a key element to activate the giving culture among the adult population. Third, legal and taxation systems should be modified to guarantee the financial transparency of nonprofit organizations, and the direction of modification should be giving‐friendly. Increased incentives for individual donors will also help boost the giving culture. Fourth, the organizational capacity building of fundraising institutions and the training of professional fundraisers are other important keys in developing the giving culture. Lastly, the enactment of the mesena special law will help increase donations from companies for culture and art development. Individual donors should also realize the importance of the culture and art spheres for public purposes as much as social welfare, and education and research

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