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A cross cultural investigation of airlines service quality through integration of Servqual and the Kano model

Journal of air transport management, v.42, 2015년, pp.239 - 248  

Basfirinci, C. ,  Mitra, A.

Abstract AI-Helper 아이콘AI-Helper

This paper examines the service quality attributes of airlines with regard to their effect on customer satisfaction in a cross-cultural context. The applicability of a modified Servqual instrument as a means of measuring customers' perceptions and expectations is explored using respondents from USA ...

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