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NTIS 바로가기Telematics and informatics, v.33 no.2, 2016년, pp.256 - 269
Yang, H. , Yu, J. , Zo, H. , Choi, M.
This study develops a research model for analyzing customers' perceived value of wearable devices. It investigates the impact of each component of perceived benefit and risk on the perceived value of wearable devices, and explores how their attributes affect customers' perceived benefit. Partial lea...
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