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NTIS 바로가기African journal of economic and management studies, v.7 no.1, 2016년, pp.124 - 139
Chinomona, Richard (Marketing Division, School of Economic and Business Sciences, University of the Witwatersrand, Johannesburg, South Afric)
Purpose – The purpose of this paper is to examine the influence of brand communication, brand image and brand trust as potential antecedents of brand loyalty in a sample of consumers in Gauteng Province of South Africa. Design/methodology/approach – Data were collected from 151 respon...
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