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[해외논문] Willingness to pay for over-the-top services in China and Korea

Telecommunications policy, v.41 no.3, 2017년, pp.197 - 207  

Kim, M.S. ,  Kim, E. ,  Hwang, S. ,  Kim, J. ,  Kim, S.

Abstract AI-Helper 아이콘AI-Helper

The increasing penetration of broadband and multiscreen availability has encouraged the development of premium video consumption through over-the-top (OTT) services. Netflix, the leading global OTT provider, is aggressively expanding its international operations and has ambitiously entered the Asian...

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