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[해외논문] The effect of platform characteristics on the adoption of smart speakers: Empirical evidence in South Korea

Telematics and informatics, v.35 no.8, 2018년, pp.2118 - 2132  

Park, Kyuhong (KAIST College of Business, 85 Hoegi-ro, Dongdaemun-gu, Seoul, Republic of Korea) ,  Kwak, Chanhee (KAIST College of Business, 85 Hoegi-ro, Dongdaemun-gu, Seoul, Republic of Korea) ,  Lee, Junyeong (School of Management, University of Science and Technology of China, 96 JinZhai Road, Baohe District, Hefei, Anhui, China) ,  Ahn, Jae-Hyeon (KAIST College of Business, 85 Hoegi-ro, Dongdaemun-gu, Seoul, Republic of Korea)

Abstract AI-Helper 아이콘AI-Helper

Abstract The emerging market for smart speakers is growing rapidly. Unlike conventional information technology (IT) devices, smart speakers are becoming a major platform that access many types of information through a voice interface. This study examines the factors related to the adoption of smart...

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