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Journal of marketing, v.82 no.6, 2018년, pp.10 - 27
Gu, Xian , Kannan, P.K. , Ma, Liye
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The success of a freemium model depends on the number of customers who purchase the premium version in the presence of the free version. The authors investigate the strategy of extending the premium product line to spur demand for the existing premium version. Extending the results of the standard ...
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