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The effect of the perceived risk on the adoption of the sharing economy in the tourism industry: The case of Airbnb

Information processing & management, v.57 no.1, 2020년, pp.102108 -   

Yi, Jisu (The Institute of Management Research, Seoul National University) ,  Yuan, Gao (Department of Culture & Tourism Content, Kyung Hee University) ,  Yoo, Changsok (Department of Culture & Tourism Content, Kyung Hee University)

Abstract AI-Helper 아이콘AI-Helper

Abstract Smart tourism and the sharing economy within it are transforming human lives and are considered a huge innovation in the industry. This change inevitably creates huge resistance, which did not obtain much attention. Thus, this study focuses on sharing economy's risk aspects, which have bec...

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