본 연구는 직장인들을 대상으로 치과 의료기관을 선택하는데 있어 요인별 중요성을 파악하기 위해 직장인들 218명의 인구통계학적특성을 기초로 치과선택 시 중요하게 생각하는 요인을 조사하였다. 일반적 특성에 따른 교통편의의 평균은 남성, 기혼자, 자녀가 있는 집단, 근속년수가 높을수록, 월급이 높은 집단에서 치과선택요인 중 교통편의에 대한 중요성을 높이 평가하며 유의한 차이를 보였다(p<0.01, P<0.05). 일반적 특성에 따른 치과의 물리적 환경의 평균의 차이를 보면 30대 이상보다 20대와 50대이상인 집단이, 학력이 낮은 집단이, 근속년수가 낮은 집단이, 월급이 낮은 집단이 물리적 환경에 대한 중요성을 높이 평가하며 유의한 차이를 보였다(p<0.01, P<0.05). 일반적 특성에 따른 치과 이미지는 월급에 따라 치과의료진의 외양적 자질은 연령대와 월급에 따른 유의한 차이가 있었다(P<0.05). 일반적 특성에 따른 치과 서비스에 대한 평균은 여자가 남자보다 치과 서비스의 중요성을 높이 평가하며 유의한 차이를 보였다(p<0.001). 일반적 특성에 따른 치과의 기본요소에 대한 평균의 차이를 보면 40대 이상, 자녀가 있는, 월급이 많은, 직급은 차장급인 집단에서 치과의 기본요소와의 유의한 평균차이를 보였다(p<0.01, P<0.05). 일반적 특성에 따른 치과 의료기관이 전체 선택요인의 평균차이를 본 결과 자녀가 있는, 월급이 많은, 집단에서 치과의료 기관과의 유의한 평균차이를 보였다(p<0.05). 치과 의료기관의 선택요인 전체점수와 항목별 상관관계를 본 결과 물리적 환경, 외양적 자질, 이미지에서는 강한 양의 상관을 보였고, 치과 의료기관과 교통편의, 치과서비스, 기본요소에서는 약한 양의 상관을 보였다. 이상의 결과로 볼 때 치과의료기관은 환자의 신뢰를 얻기 위해 최신의 의료서비스를 제공하기 위한 다양한 각도의 노력과 배려가 준비가 되어 있어야 할 것이다.
본 연구는 직장인들을 대상으로 치과 의료기관을 선택하는데 있어 요인별 중요성을 파악하기 위해 직장인들 218명의 인구통계학적특성을 기초로 치과선택 시 중요하게 생각하는 요인을 조사하였다. 일반적 특성에 따른 교통편의의 평균은 남성, 기혼자, 자녀가 있는 집단, 근속년수가 높을수록, 월급이 높은 집단에서 치과선택요인 중 교통편의에 대한 중요성을 높이 평가하며 유의한 차이를 보였다(p<0.01, P<0.05). 일반적 특성에 따른 치과의 물리적 환경의 평균의 차이를 보면 30대 이상보다 20대와 50대이상인 집단이, 학력이 낮은 집단이, 근속년수가 낮은 집단이, 월급이 낮은 집단이 물리적 환경에 대한 중요성을 높이 평가하며 유의한 차이를 보였다(p<0.01, P<0.05). 일반적 특성에 따른 치과 이미지는 월급에 따라 치과의료진의 외양적 자질은 연령대와 월급에 따른 유의한 차이가 있었다(P<0.05). 일반적 특성에 따른 치과 서비스에 대한 평균은 여자가 남자보다 치과 서비스의 중요성을 높이 평가하며 유의한 차이를 보였다(p<0.001). 일반적 특성에 따른 치과의 기본요소에 대한 평균의 차이를 보면 40대 이상, 자녀가 있는, 월급이 많은, 직급은 차장급인 집단에서 치과의 기본요소와의 유의한 평균차이를 보였다(p<0.01, P<0.05). 일반적 특성에 따른 치과 의료기관이 전체 선택요인의 평균차이를 본 결과 자녀가 있는, 월급이 많은, 집단에서 치과의료 기관과의 유의한 평균차이를 보였다(p<0.05). 치과 의료기관의 선택요인 전체점수와 항목별 상관관계를 본 결과 물리적 환경, 외양적 자질, 이미지에서는 강한 양의 상관을 보였고, 치과 의료기관과 교통편의, 치과서비스, 기본요소에서는 약한 양의 상관을 보였다. 이상의 결과로 볼 때 치과의료기관은 환자의 신뢰를 얻기 위해 최신의 의료서비스를 제공하기 위한 다양한 각도의 노력과 배려가 준비가 되어 있어야 할 것이다.
The purpose of this study was to examine the awareness of company employees on the importance of the selection factors of dental institutions by demographic characteristics. The subjects in this study were 218 office workers in Seoul. The findings of the study were as follows: As for perception ...
The purpose of this study was to examine the awareness of company employees on the importance of the selection factors of dental institutions by demographic characteristics. The subjects in this study were 218 office workers in Seoul. The findings of the study were as follows: As for perception of the importance of traffic convenience by general characteristics, the company employees who were male, who were married, who had children, who continued to work for a longer period and who were better paid placed more significance on traffic convenience among the selection factors of dental institutions, and the gaps between them and their counterparts were significant. Regarding perception of the importance of the physical environments of dental institutions by general characteristics, those who were in their 20s and in their 50s and up, who were less educated, who worked for a smaller period and who were less paid gave more weight on the importance of physical environments, and the gaps between them and their counterparts were significant. As to perception of the importance of the image of dental institutions by general characteristics, monthly pay made a signifiant difference to that. Concerning the external qualifications of dental personnels, they took a significantly different view according to their age and monthly pay. In relation to perception of the importance of dental service by general characteristics, the women attached more importance to dental service than the men, and the intergroup gap was significant. In regard to perception of the importance of the basic components of dental institutions by general characteristics, those who were in their 40s and up, who had children, who were better paid and who were assistant directors were significantly different from their counterparts in their opinions on the importance of the basic components of dental institutions. As to perception of the importance of the overall selection factors of dental institutions by general characteristics, those who had children and who were better paid were significantly different from their counterparts in their view of the importance of the overall selection factors. As a result of analyzing the correlation between the total scores of the selection factors and each factor's score, physical environments, the external qualifications of dental personnels and image had a close positive correlation to their choice of dental institutions, and traffic convenience, dental service and the basic elements had a weak correlation to that. The findings of the study suggest that dental institutions should make efforts to provide patients with the best medical service to gain their confidence.
The purpose of this study was to examine the awareness of company employees on the importance of the selection factors of dental institutions by demographic characteristics. The subjects in this study were 218 office workers in Seoul. The findings of the study were as follows: As for perception of the importance of traffic convenience by general characteristics, the company employees who were male, who were married, who had children, who continued to work for a longer period and who were better paid placed more significance on traffic convenience among the selection factors of dental institutions, and the gaps between them and their counterparts were significant. Regarding perception of the importance of the physical environments of dental institutions by general characteristics, those who were in their 20s and in their 50s and up, who were less educated, who worked for a smaller period and who were less paid gave more weight on the importance of physical environments, and the gaps between them and their counterparts were significant. As to perception of the importance of the image of dental institutions by general characteristics, monthly pay made a signifiant difference to that. Concerning the external qualifications of dental personnels, they took a significantly different view according to their age and monthly pay. In relation to perception of the importance of dental service by general characteristics, the women attached more importance to dental service than the men, and the intergroup gap was significant. In regard to perception of the importance of the basic components of dental institutions by general characteristics, those who were in their 40s and up, who had children, who were better paid and who were assistant directors were significantly different from their counterparts in their opinions on the importance of the basic components of dental institutions. As to perception of the importance of the overall selection factors of dental institutions by general characteristics, those who had children and who were better paid were significantly different from their counterparts in their view of the importance of the overall selection factors. As a result of analyzing the correlation between the total scores of the selection factors and each factor's score, physical environments, the external qualifications of dental personnels and image had a close positive correlation to their choice of dental institutions, and traffic convenience, dental service and the basic elements had a weak correlation to that. The findings of the study suggest that dental institutions should make efforts to provide patients with the best medical service to gain their confidence.
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