본 연구는 WTO협상에 따른 쌀시장 개방에 대한 대응방안들을 검토하고, 주식으로의 쌀 소비에 대한 가정의 선호방안들을 도출할 수 있도록 소비자의 쌀 구매 결정요인들을 규명하기 위해 쌀의 가격, 품질, 유통, 촉진/서비스, 만족도와 재 구매의사가 갖는 상호관계들을 수도권 쌀 구매자를 대상으로 하는 설문조사와 다중희귀분석 처리를 통하여 추정하였다. 이를 위해 본 연구는 다음과 같이 2장에서는 쌀의 산업적 특성과 통상여건 및 가격함수 분석으로 이론적 배경을 검토하고, 쌀 소비요인의 특성요소들을 규명하도록 3장에서는 시장세분화와 쌀의 브랜드화 요소들을 분석하여 추정방법론의 이론적 검토를 수행하였다. 그리고 4장에서는 조사 설계와 수행을 통해 획득한 자료를 기초로 ...
본 연구는 WTO협상에 따른 쌀시장 개방에 대한 대응방안들을 검토하고, 주식으로의 쌀 소비에 대한 가정의 선호방안들을 도출할 수 있도록 소비자의 쌀 구매 결정요인들을 규명하기 위해 쌀의 가격, 품질, 유통, 촉진/서비스, 만족도와 재 구매의사가 갖는 상호관계들을 수도권 쌀 구매자를 대상으로 하는 설문조사와 다중희귀분석 처리를 통하여 추정하였다. 이를 위해 본 연구는 다음과 같이 2장에서는 쌀의 산업적 특성과 통상여건 및 가격함수 분석으로 이론적 배경을 검토하고, 쌀 소비요인의 특성요소들을 규명하도록 3장에서는 시장세분화와 쌀의 브랜드화 요소들을 분석하여 추정방법론의 이론적 검토를 수행하였다. 그리고 4장에서는 조사 설계와 수행을 통해 획득한 자료를 기초로 요인분석, 분산분석 및 회귀분석을 수행하였다.
본 연구는 WTO협상에 따른 쌀시장 개방에 대한 대응방안들을 검토하고, 주식으로의 쌀 소비에 대한 가정의 선호방안들을 도출할 수 있도록 소비자의 쌀 구매 결정요인들을 규명하기 위해 쌀의 가격, 품질, 유통, 촉진/서비스, 만족도와 재 구매의사가 갖는 상호관계들을 수도권 쌀 구매자를 대상으로 하는 설문조사와 다중희귀분석 처리를 통하여 추정하였다. 이를 위해 본 연구는 다음과 같이 2장에서는 쌀의 산업적 특성과 통상여건 및 가격함수 분석으로 이론적 배경을 검토하고, 쌀 소비요인의 특성요소들을 규명하도록 3장에서는 시장세분화와 쌀의 브랜드화 요소들을 분석하여 추정방법론의 이론적 검토를 수행하였다. 그리고 4장에서는 조사 설계와 수행을 통해 획득한 자료를 기초로 요인분석, 분산분석 및 회귀분석을 수행하였다.
This study, according to the WTO negotiations on opening the rice market review of countermeasures, and consumption of rice for the preferred plan of home allows them to derive the consumer's decision to buy rice, the rice in order to identify the factors of price, quality, distribution, promotion, ...
This study, according to the WTO negotiations on opening the rice market review of countermeasures, and consumption of rice for the preferred plan of home allows them to derive the consumer's decision to buy rice, the rice in order to identify the factors of price, quality, distribution, promotion, service, satisfaction, and re-correlation of a metropolitan area may be interested in purchasing rice buyer survey, and were estimated through multiple rare analytical processing. For this study as follows: Chapter 2 and ordinary industrial characteristics of rice cost function analysis of conditions and to review the theoretical background and the characteristics of rice consumption factors to identify the elements of Chapter 3, market segmentation and branding element analysis of rice estimated by theoretical review of the methodology was performed. Chapter 4 describes the design and execution and research based on data obtained through the analysis of variance and regression analysis was performed. Impact analysis of rice consumption behavior of consumers, consumption factors directly affecting price, quality, promotion, services appear to the side, and consumption of rice compared to other factors in the process of distribution that does not affect showed. Distribution in the process of consumption that does not affect the main reason for the state or local government to stimulate consumption in the various distribution systems as a result of the improvement can be seen, these effects in the process of consumption, consumers do not Like a highly uncomfortable can be seen. However, price, quality, promotion, service, still consumer to consume rice as a major source of work has been. Price, quality, promotion, service to the notion of subjective factors, the consumer can be influenced by many factors to function, but the consumer to consume rice from 30,000 to 50,000 won per 20Kg is reported to be the most appropriate and packaging The first check whether the production of, and anorexic thinking of the major factors in species and in the process of purchasing a strong degree of quality awareness is being expressed. Therefore, to satisfy the consumer price anorexic good for consumers by developing new varieties dagaseonda Despite the globalization of markets and competitive advantage will be viable.
This study, according to the WTO negotiations on opening the rice market review of countermeasures, and consumption of rice for the preferred plan of home allows them to derive the consumer's decision to buy rice, the rice in order to identify the factors of price, quality, distribution, promotion, service, satisfaction, and re-correlation of a metropolitan area may be interested in purchasing rice buyer survey, and were estimated through multiple rare analytical processing. For this study as follows: Chapter 2 and ordinary industrial characteristics of rice cost function analysis of conditions and to review the theoretical background and the characteristics of rice consumption factors to identify the elements of Chapter 3, market segmentation and branding element analysis of rice estimated by theoretical review of the methodology was performed. Chapter 4 describes the design and execution and research based on data obtained through the analysis of variance and regression analysis was performed. Impact analysis of rice consumption behavior of consumers, consumption factors directly affecting price, quality, promotion, services appear to the side, and consumption of rice compared to other factors in the process of distribution that does not affect showed. Distribution in the process of consumption that does not affect the main reason for the state or local government to stimulate consumption in the various distribution systems as a result of the improvement can be seen, these effects in the process of consumption, consumers do not Like a highly uncomfortable can be seen. However, price, quality, promotion, service, still consumer to consume rice as a major source of work has been. Price, quality, promotion, service to the notion of subjective factors, the consumer can be influenced by many factors to function, but the consumer to consume rice from 30,000 to 50,000 won per 20Kg is reported to be the most appropriate and packaging The first check whether the production of, and anorexic thinking of the major factors in species and in the process of purchasing a strong degree of quality awareness is being expressed. Therefore, to satisfy the consumer price anorexic good for consumers by developing new varieties dagaseonda Despite the globalization of markets and competitive advantage will be viable.
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