This study is to investigate the effects of the hairdressing business
worker’s personality traits and organizational communications on job
satisfaction based on the preceding researches of personality traits,
organizational communications, and job satisfaction in beauty industry.
Esp...
This study is to investigate the effects of the hairdressing business
worker’s personality traits and organizational communications on job
satisfaction based on the preceding researches of personality traits,
organizational communications, and job satisfaction in beauty industry.
Especially it is to examine whether the effects of the hairdressing business
worker’s personality traits and organizational communications on job
satisfaction differ according to age level, education level, marital status,
and position.
An empirical study was carried out to achieve the purpose of this study.
The survey data for this study were collected from the hairdressing
business workers in Gyeongnam from 07/01/2016 to 28/03/2016. Personality
traits as independent variables set limit to the openness, agreeableness, and
extraversion. Organizational communications as independent variables were
confined to the communication stability, communication competence, and
communication satisfaction. Dependent variable was selected to job
satisfaction.
- 102 -
The results of empirical analysis are summarized as follows
Firstly, hypothesis 1, the hairdressing business worker’s personality traits
have an influence on job satisfaction, was tested in order to investigate
relationships between personality traits and job satisfaction. Test result is
that only openness of personality traits doesn't have a statistically
significant influence on job satisfaction, but extraversion and agreeableness
each have statistically significant influences on job satisfaction. Above all,
it is investigated that agreeableness of personality traits is the most
important factor that has the strongest influence on job satisfaction.
This result shows that it is necessary for hairdressing business workers
to have the agreeableness as personality trait that cooperate with other and
put other first in order to enhance the hairdressing business worker’s job
satisfaction.
Secondly, hypothesis 2, the hairdressing business worker’s organizational
communications have an influence on job satisfaction, was tested in order
to investigate relationships between organizational communications and job
satisfaction. Test result is that the communication stability, communication
competence, and communication satisfaction each have statistically
significant influences on job satisfaction. Above all, it is investigated that
communication competence of organizational communications is the most
important factor that has the strongest influence on job satisfaction.
This result shows that it is necessary for hairdressing business worker
to have the communication competence that means to lead companion of
conversation according to atmosphere, express an opinion well, and win
goodwill through communication in order to enhance the hairdressing
business worker’s job satisfaction.
Thirdly, hypothesis 3, the effects of the hairdressing business worker’s
- 103 -
personality traits on job satisfaction differ according to demographic
characteristics, was tested in order to investigate the regulation effects of
demographic characteristics between personality traits and job satisfaction.
And hypothesis 4, the effects of the hairdressing business worker’s
organizational communications on job satisfaction differ according to
demographic characteristics, was tested in order to investigate the
regulation effects of demographic characteristics between organizational
communications and job satisfaction.
The test results of hypothesis 3 and 4 mean that the effects of
personality traits and organizational communications on job satisfaction in
the forties and the thirties are stronger than in the twenties, the effects of
them in the high school diploma or lower group are stronger than in the
college graduates or higher group, and the effects of them in the married
group are stronger than in the unmarried group.
Therefore this study suggests that it is necessary to improve the
performance of hairdressing business by efficient human resource
management that considers complexly hairdressing business worker’s
personality traits, organizational communications, and demographic
characteristics.
This study is to investigate the effects of the hairdressing business
worker’s personality traits and organizational communications on job
satisfaction based on the preceding researches of personality traits,
organizational communications, and job satisfaction in beauty industry.
Especially it is to examine whether the effects of the hairdressing business
worker’s personality traits and organizational communications on job
satisfaction differ according to age level, education level, marital status,
and position.
An empirical study was carried out to achieve the purpose of this study.
The survey data for this study were collected from the hairdressing
business workers in Gyeongnam from 07/01/2016 to 28/03/2016. Personality
traits as independent variables set limit to the openness, agreeableness, and
extraversion. Organizational communications as independent variables were
confined to the communication stability, communication competence, and
communication satisfaction. Dependent variable was selected to job
satisfaction.
- 102 -
The results of empirical analysis are summarized as follows
Firstly, hypothesis 1, the hairdressing business worker’s personality traits
have an influence on job satisfaction, was tested in order to investigate
relationships between personality traits and job satisfaction. Test result is
that only openness of personality traits doesn't have a statistically
significant influence on job satisfaction, but extraversion and agreeableness
each have statistically significant influences on job satisfaction. Above all,
it is investigated that agreeableness of personality traits is the most
important factor that has the strongest influence on job satisfaction.
This result shows that it is necessary for hairdressing business workers
to have the agreeableness as personality trait that cooperate with other and
put other first in order to enhance the hairdressing business worker’s job
satisfaction.
Secondly, hypothesis 2, the hairdressing business worker’s organizational
communications have an influence on job satisfaction, was tested in order
to investigate relationships between organizational communications and job
satisfaction. Test result is that the communication stability, communication
competence, and communication satisfaction each have statistically
significant influences on job satisfaction. Above all, it is investigated that
communication competence of organizational communications is the most
important factor that has the strongest influence on job satisfaction.
This result shows that it is necessary for hairdressing business worker
to have the communication competence that means to lead companion of
conversation according to atmosphere, express an opinion well, and win
goodwill through communication in order to enhance the hairdressing
business worker’s job satisfaction.
Thirdly, hypothesis 3, the effects of the hairdressing business worker’s
- 103 -
personality traits on job satisfaction differ according to demographic
characteristics, was tested in order to investigate the regulation effects of
demographic characteristics between personality traits and job satisfaction.
And hypothesis 4, the effects of the hairdressing business worker’s
organizational communications on job satisfaction differ according to
demographic characteristics, was tested in order to investigate the
regulation effects of demographic characteristics between organizational
communications and job satisfaction.
The test results of hypothesis 3 and 4 mean that the effects of
personality traits and organizational communications on job satisfaction in
the forties and the thirties are stronger than in the twenties, the effects of
them in the high school diploma or lower group are stronger than in the
college graduates or higher group, and the effects of them in the married
group are stronger than in the unmarried group.
Therefore this study suggests that it is necessary to improve the
performance of hairdressing business by efficient human resource
management that considers complexly hairdressing business worker’s
personality traits, organizational communications, and demographic
characteristics.
Keyword
#Personality traits Organizational communications Job satisfaction Demographic characteristics
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