[학위논문]지역 문화관광 활성화를 위한 관광상품 디자인 연구 : 대한민국 테마여행 10선 중부내륙 힐링여행 권역을 중심으로 A Study on Tourism Product Design for the Vitalization of Regional Cultural Tourism: Centered around 10 Regions Selected for Healing Tour Themes in the Middle Inland of Korea.원문보기
본 연구는 대한민국 테마여행 10선 중부내륙 힐링여행 권역에 효과적으로 적용할 수 있는 문화관광상품을 개발하는 것을 목적으로 한다. 연구내용과 연구방법으로는 문헌조사를 통하여 문화관광상품 디자인 기본 모델링을 제시하고 권역 현황 분석 및 국내·외 문화관광상품 사례를 통해 디자인모델링을 검증함으로써, 지역문화관광 활성화를 위한 관광상품 디자인개발을 구체화하고 제시하였다. 본 연구는 중부내륙 힐링여행 권역에 산재하여 있는 숨은 자원들을 알리고, 권역의 인지도 및 가치를 상승시키기 위한 통합적인 관광상품을 개발하는데 그 의의가 있으며, 권역 전담 자문위원에게 전문적인 평가를 요청하여 새로운 관광상품에 대한 효용성과 필요성을 검증할 수 있었다. 디자인 결과물이 중부내륙 힐링여행 권역의 대표 관광상품으로 인식될 것으로 기대하며, 본 연구를 바탕으로 한 실증적 연구의 결과는 다음과 같다. 첫째, 중부내륙 힐링여행 권역 내 새로운 문화자원 조사 및 발굴을 통한 권역 통합 브랜드를 개발하였다. 둘째, 권역 특성을 반영한 디자인을 적용하여 디자인모델링(관광상품)을 자체제작 하였다. 셋째, 디자인모델링에 대한 품평회 및 설문조사를 하여 ...
본 연구는 대한민국 테마여행 10선 중부내륙 힐링여행 권역에 효과적으로 적용할 수 있는 문화관광상품을 개발하는 것을 목적으로 한다. 연구내용과 연구방법으로는 문헌조사를 통하여 문화관광상품 디자인 기본 모델링을 제시하고 권역 현황 분석 및 국내·외 문화관광상품 사례를 통해 디자인모델링을 검증함으로써, 지역문화관광 활성화를 위한 관광상품 디자인개발을 구체화하고 제시하였다. 본 연구는 중부내륙 힐링여행 권역에 산재하여 있는 숨은 자원들을 알리고, 권역의 인지도 및 가치를 상승시키기 위한 통합적인 관광상품을 개발하는데 그 의의가 있으며, 권역 전담 자문위원에게 전문적인 평가를 요청하여 새로운 관광상품에 대한 효용성과 필요성을 검증할 수 있었다. 디자인 결과물이 중부내륙 힐링여행 권역의 대표 관광상품으로 인식될 것으로 기대하며, 본 연구를 바탕으로 한 실증적 연구의 결과는 다음과 같다. 첫째, 중부내륙 힐링여행 권역 내 새로운 문화자원 조사 및 발굴을 통한 권역 통합 브랜드를 개발하였다. 둘째, 권역 특성을 반영한 디자인을 적용하여 디자인모델링(관광상품)을 자체제작 하였다. 셋째, 디자인모델링에 대한 품평회 및 설문조사를 하여 모니터링 이후 수요자 요구반영 및 보완점을 마련하였다.
본 연구는 대한민국 테마여행 10선 중부내륙 힐링여행 권역에 효과적으로 적용할 수 있는 문화관광상품을 개발하는 것을 목적으로 한다. 연구내용과 연구방법으로는 문헌조사를 통하여 문화관광상품 디자인 기본 모델링을 제시하고 권역 현황 분석 및 국내·외 문화관광상품 사례를 통해 디자인모델링을 검증함으로써, 지역문화관광 활성화를 위한 관광상품 디자인개발을 구체화하고 제시하였다. 본 연구는 중부내륙 힐링여행 권역에 산재하여 있는 숨은 자원들을 알리고, 권역의 인지도 및 가치를 상승시키기 위한 통합적인 관광상품을 개발하는데 그 의의가 있으며, 권역 전담 자문위원에게 전문적인 평가를 요청하여 새로운 관광상품에 대한 효용성과 필요성을 검증할 수 있었다. 디자인 결과물이 중부내륙 힐링여행 권역의 대표 관광상품으로 인식될 것으로 기대하며, 본 연구를 바탕으로 한 실증적 연구의 결과는 다음과 같다. 첫째, 중부내륙 힐링여행 권역 내 새로운 문화자원 조사 및 발굴을 통한 권역 통합 브랜드를 개발하였다. 둘째, 권역 특성을 반영한 디자인을 적용하여 디자인모델링(관광상품)을 자체제작 하였다. 셋째, 디자인모델링에 대한 품평회 및 설문조사를 하여 모니터링 이후 수요자 요구반영 및 보완점을 마련하였다.
The purpose of the study is to analyze the current status and conditions of healing tour regions in the Jungbu Naeryuk (middle inland) part of Korea, and to reflect the characteristics and case study regarding cultural tourism products inside and outside Korea, thereby suggesting a consistent and in...
The purpose of the study is to analyze the current status and conditions of healing tour regions in the Jungbu Naeryuk (middle inland) part of Korea, and to reflect the characteristics and case study regarding cultural tourism products inside and outside Korea, thereby suggesting a consistent and integrated brand image and a package design for cultural tourism products. Currently, the development policies for cultural tourism products in the 10 regions selected for healing tour themes in the middle inland of Korea are limited to local agricultural and marine products. Development of general industrial products which reflect the regional characteristics is still insufficient. Cultural tourism products increase the satisfaction of tourists by providing various characteristic sightseeing items and attractions. While the production and sales of these cultural tourism products are very important for the development of the tourism industry, the products in the concerned regions are not functioning well compared to those of other regions. Furthermore, the development of various products which can appeal to changing trends in tourists’ emotions is poor, not to mention the design which reflects an integrated image of the middle inland healing tourism regions. To resolve this, literature and empirical studies were combined. Source books, books, previous studies, Internet data published by relevant organizations, including the Final Report on the Execution of Medium-Long Term Plan for 10 Selected Regions for Healing Tour Theme, and those published by the Ministry of Culture, Sports and Tourism, as well as the Korea Tourism Organization, were examined to reorganize the concepts of cultural tourism souvenirs. Empirical studies included case studies on cultural and tourism products from inside and outside of Korea, and analyses on the current statuses and conditions of the middle inland regions for healing tourism. The results were used to develop suggestive images for the brand logo of ‘Dongnae Ieum (Village Connection)’, a cultural tourism product integrating the respective town images, and for package designs 1 and 2 as well as tourist stamps in the ‘Secret Treasure Maps in Four Colors.’ Survey results were obtained by the following methods. First, from the 25th to 26th of February 2018, interviews were conducted on the ‘representative staff of selected firms’ who were willing to participate in the manufacture of cultural tourism products. Second, from the 26th of February to the 5th of March 2018, ‘customer surveys’ on customers who visited the selected firms were conducted. Third, from the 4th to 10th of March 2018, ‘expert surveys’ were conducted after sending the cultural tourism products to experts in the respective fields in the middle inland regions for healing tourism. With the development of new cultural tourism products based on the above studies, a chance was obtained to suggest a development policy for cultural tourism products which meets the conditions of the middle inland regions for healing tourism as containing the ideas of integration, pragmatism, and originality, apart from the old image of existing tourism products. Moreover, the focus was on the possibility of vitalizing local tourist attractions as well as the possibility of developing local tourism products which are centered around the private sector.
Suggestions for further studies are as follow. First, studies and verifications are required as to the expected effects and cost for development, including the pricing, sales plan and calculation of expected profits in the development process for cultural tourism product. Second, without being limited to the development of cultural tourism products centered around bureaucracy, studies on the development of various products should be continued by establishing a network of linkages and cooperation between private groups, businesses, universities, and local governments in the respective towns. Third, by commencing an intensive nurturing of systematized design planning, development and production of cultural tourism products, it will help create consistent and original images of the middle inland regions for healing tourism as well as establish a firm position as a sojourning tourist attraction, and vitalize the local economy. Fourth, a comprehensive plan for improving the diversification of cultural tourism products should be boosted, including the hosting of local festivals and linkages with local tourism events in the middle and inland healing tourism regions. Fifth, a short-and-long term marketing strategy should be established and executed to promote recognition and to prepare plans for consistent advertising of the cultural tourism products. To overcome the above limitations of this study, a more deep-rooted and empirical study is required to propose a marketing strategy for cultural tourism products in the middle inland regions for healing tourism. Although the present study is limited to the development of cultural tourism products for vitalizing local cultural tourism, it is hoped that further studies will be focused on the development of cultural tourism products in the other regions for their vitalization.
The purpose of the study is to analyze the current status and conditions of healing tour regions in the Jungbu Naeryuk (middle inland) part of Korea, and to reflect the characteristics and case study regarding cultural tourism products inside and outside Korea, thereby suggesting a consistent and integrated brand image and a package design for cultural tourism products. Currently, the development policies for cultural tourism products in the 10 regions selected for healing tour themes in the middle inland of Korea are limited to local agricultural and marine products. Development of general industrial products which reflect the regional characteristics is still insufficient. Cultural tourism products increase the satisfaction of tourists by providing various characteristic sightseeing items and attractions. While the production and sales of these cultural tourism products are very important for the development of the tourism industry, the products in the concerned regions are not functioning well compared to those of other regions. Furthermore, the development of various products which can appeal to changing trends in tourists’ emotions is poor, not to mention the design which reflects an integrated image of the middle inland healing tourism regions. To resolve this, literature and empirical studies were combined. Source books, books, previous studies, Internet data published by relevant organizations, including the Final Report on the Execution of Medium-Long Term Plan for 10 Selected Regions for Healing Tour Theme, and those published by the Ministry of Culture, Sports and Tourism, as well as the Korea Tourism Organization, were examined to reorganize the concepts of cultural tourism souvenirs. Empirical studies included case studies on cultural and tourism products from inside and outside of Korea, and analyses on the current statuses and conditions of the middle inland regions for healing tourism. The results were used to develop suggestive images for the brand logo of ‘Dongnae Ieum (Village Connection)’, a cultural tourism product integrating the respective town images, and for package designs 1 and 2 as well as tourist stamps in the ‘Secret Treasure Maps in Four Colors.’ Survey results were obtained by the following methods. First, from the 25th to 26th of February 2018, interviews were conducted on the ‘representative staff of selected firms’ who were willing to participate in the manufacture of cultural tourism products. Second, from the 26th of February to the 5th of March 2018, ‘customer surveys’ on customers who visited the selected firms were conducted. Third, from the 4th to 10th of March 2018, ‘expert surveys’ were conducted after sending the cultural tourism products to experts in the respective fields in the middle inland regions for healing tourism. With the development of new cultural tourism products based on the above studies, a chance was obtained to suggest a development policy for cultural tourism products which meets the conditions of the middle inland regions for healing tourism as containing the ideas of integration, pragmatism, and originality, apart from the old image of existing tourism products. Moreover, the focus was on the possibility of vitalizing local tourist attractions as well as the possibility of developing local tourism products which are centered around the private sector.
Suggestions for further studies are as follow. First, studies and verifications are required as to the expected effects and cost for development, including the pricing, sales plan and calculation of expected profits in the development process for cultural tourism product. Second, without being limited to the development of cultural tourism products centered around bureaucracy, studies on the development of various products should be continued by establishing a network of linkages and cooperation between private groups, businesses, universities, and local governments in the respective towns. Third, by commencing an intensive nurturing of systematized design planning, development and production of cultural tourism products, it will help create consistent and original images of the middle inland regions for healing tourism as well as establish a firm position as a sojourning tourist attraction, and vitalize the local economy. Fourth, a comprehensive plan for improving the diversification of cultural tourism products should be boosted, including the hosting of local festivals and linkages with local tourism events in the middle and inland healing tourism regions. Fifth, a short-and-long term marketing strategy should be established and executed to promote recognition and to prepare plans for consistent advertising of the cultural tourism products. To overcome the above limitations of this study, a more deep-rooted and empirical study is required to propose a marketing strategy for cultural tourism products in the middle inland regions for healing tourism. Although the present study is limited to the development of cultural tourism products for vitalizing local cultural tourism, it is hoped that further studies will be focused on the development of cultural tourism products in the other regions for their vitalization.
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