In 2013, Alipay mobile phone paid more than 2 billion 780 million pieces, amounting to more than 900 billion yuan, becoming the world's largest mobile payment company. In China, we all know about the popularity of Alipay. However, not only in China, but overseas, Alipay has become the most popular m...
In 2013, Alipay mobile phone paid more than 2 billion 780 million pieces, amounting to more than 900 billion yuan, becoming the world's largest mobile payment company. In China, we all know about the popularity of Alipay. However, not only in China, but overseas, Alipay has become the most popular mobile phone payment method. South Korea has always been the first overseas tourist attraction for Chinese tourists. In 2016, 8 million Chinese tourists visited South Korea, ranking first among foreign tourists to South Korea. In this case, Chinese tourists often use Alipay in Korea. Therefore, the effective use of Alipay in China and abroad has important research significance. This study examines the acceptance process of Alipay consumers living in Korea and China, using technology acceptance model (TAM) and IS sustainable utilization model, trying to find out the influence of Alipay's characteristic factors on user satisfaction and continuous use intention. The results of this study show that convenience, economy and reactivity of Alipay's service attributes, personal creativity and self-efficacy of personal attributes, and social influence of social attributes have a significant impact on use satisfaction and continuous use intention through perceived usefulness and perceived ease of use. This paper makes a further analysis by dividing Alipay users to two groups, Chinese consumers living in South Korea and those living in mainland China, and obtains different results between two groups. The findings of this paper will provide inspiration for Alipay's sustained development both at home and abroad.
In 2013, Alipay mobile phone paid more than 2 billion 780 million pieces, amounting to more than 900 billion yuan, becoming the world's largest mobile payment company. In China, we all know about the popularity of Alipay. However, not only in China, but overseas, Alipay has become the most popular mobile phone payment method. South Korea has always been the first overseas tourist attraction for Chinese tourists. In 2016, 8 million Chinese tourists visited South Korea, ranking first among foreign tourists to South Korea. In this case, Chinese tourists often use Alipay in Korea. Therefore, the effective use of Alipay in China and abroad has important research significance. This study examines the acceptance process of Alipay consumers living in Korea and China, using technology acceptance model (TAM) and IS sustainable utilization model, trying to find out the influence of Alipay's characteristic factors on user satisfaction and continuous use intention. The results of this study show that convenience, economy and reactivity of Alipay's service attributes, personal creativity and self-efficacy of personal attributes, and social influence of social attributes have a significant impact on use satisfaction and continuous use intention through perceived usefulness and perceived ease of use. This paper makes a further analysis by dividing Alipay users to two groups, Chinese consumers living in South Korea and those living in mainland China, and obtains different results between two groups. The findings of this paper will provide inspiration for Alipay's sustained development both at home and abroad.
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