초록

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Abstract ▼ AI-Helper

The internet is not simply a new technology that businesses are adopting to reduce their costs of operations and increase revenues. It is literally transforming the way business work. Electronic commerce refers generally to all forms of transactions relating to commercial activities. This research w...

The internet is not simply a new technology that businesses are adopting to reduce their costs of operations and increase revenues. It is literally transforming the way business work. Electronic commerce refers generally to all forms of transactions relating to commercial activities. This research was conducted to identify the critical success factors of electronic commerce. In this study it is found that price and customer service are very important to increase customer satisfaction and intention to repurchase. In addition, the result of this study shows that (1) ease of use, (2) transaction efficiency and (3) qualify assurance are very important to increase customer satisfaction. And, the result of this study shows that (1) ease of use and (2) security are very important to increase intention to repurchase.

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