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NTIS 바로가기經營 科學 = Korean management science review, v.22 no.2, 2005년, pp.109 - 133
장형유 (경상대학교 경영대학 경영학부) , 정기한 (경상대학교 경영대학 경영학부) , 정대율 (경상대학교 경영대학 경영학부)
The exponential growth of the on-line shopping mall has been the advent of buying and selling products and services over the internet. In these circumstances, this paper presents the importance of understanding and managing the purchasing behavior of on-line shopping mall customers. The main purpose...
강명수, '온라인 커뮤니티 특성이 커뮤니티 몰입과 이용의도에 미치는 영향에 관한 연구', 경영저널, 제3권, 제1호(2002), pp.77-98
구동모, '혁신기술수용모델(TAM)을 응용한 인터넷쇼핑행동 고찰', 경영정보학연구, 제13권, 제1호(2003), pp.142-169
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박철, '인터넷 정보탐색 가치가 인터넷 쇼핑 행동에 미치는 영향에 관한 연구-쇼핑몰 방문빈도와 구매 의도를 중심으로', 마케팅연구, 제15권, 제1호(2000), pp.143-162
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윤성준, '웹쇼핑몰 사이트 신뢰도의 결정요인과 구매의향에 미치는 영향에 관한 시율레이션 접근방법', 경영학연구, 제29권, 제3호(2000), pp.353-376
윤성준, 김주호, 백미영, '웹 사이트 신뢰도, 만족도, 친숙도가 구매의향에 미치는 상호조절 역할에 관한 연구', 한국마케팅저널, 제5권, 3호 (2003), pp.106-131
이용균, '인터넷쇼핑에 대한 소비자신뢰에 인터넷 쇼핑몰의 지각된 특성과 소비자의 심리적 특성이 미치는 영향', Journal of Information Technology Applications & Management, 제11권, 제2호(2004), pp.102-104
이호건, 이승창, 성대원, '품질위험 지각 정도에 따른 인터넷 중고차 사이트의 신뢰형성 요인과 구매 의도에 미치는 영향에 관한 연구', 경영정보학연구, 제13권, 제2호(2003), pp.119-143
이호배, 장주영, '온라인 멤버쉽이 몰입과 일체감의 매개를 통해서 고객 애호도에 미치는 영향', 경영학연구, 제31권, 제3호(2002), pp.787-815
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주재훈, '온라인 비즈니스의 고객가치와 재구매 의도의 관계에 관한 실증연구', 경영정보학연구, 제14권, 제4호(2004), pp.1-22
한국광고단체 연합회, KPN 인터넷 조사 정기 보고서 - KNP조사 제7회, http://www.advertising.co.kr/uw-Iib/dispatcher/board, 한국광고단체연합회, 2003
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