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NTIS 바로가기品質經營學會誌 = Journal of Korean society for quality management, v.33 no.4, 2005년, pp.55 - 74
유한주 (숭실대학교 경영학부) , 송광석 (숭실대학교 대학원 경영학과)
This study tries to examine the competitive strategy of service quality in Korean financial market. the purpose of this study is to find out the strategic implication of Korean commercial banks throughout the service level of experienced customers and the services positioning map. Especially, taking...
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