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NTIS 바로가기Information Systems Review, v.8 no.3, 2006년, pp.135 - 152
유상진 (계명대학교 경영정보학과) , 이동만 (경북대학교 경영학부) , 김효정 (경북대학교)
This study has been performed to analyze and identify some factors which has impact on the level of consumers' acceptance for the mobile ads. For better results and more reasonable generalization of the results, this study targets consumers in two such countries as Korea and U.S.A. This research inv...
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