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NTIS 바로가기한국콘텐츠학회논문지 = The Journal of the Korea Contents Association, v.8 no.10, 2008년, pp.180 - 188
범경기 (배재대학교 경영학과) , 김원겸 (배재대학교 경영학과)
The purpose of this study is to investigate the impacts of e-service quality factors on customer satisfaction and behavior intention. This study also aims to examine the relationship between the variables of web site service quality variables (reliability, information, design, communication, enterta...
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박성수, "온라인 여행업 e-서비스품질에 대한 고객만족과 신뢰가 구매의도에 미치는 영향", 전주대학교 박사학위논문, 2005.
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이문규, "e-SERVQUAL: 인터넷 서비스품질의 소비자평가 측정도구", 마케팅연구, Vol.17, No.1, pp.73-95, 2002.
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