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NTIS 바로가기한국콘텐츠학회논문지 = The Journal of the Korea Contents Association, v.9 no.2, 2009년, pp.216 - 232
이현주 (호서대학교 디지털비즈니스학부) , 김유정 (호서대학교 디지털비즈니스학부) , 강소라 (호서대학교 디지털비즈니스학부)
The purpose of this paper is to examine the ethical implications in UCC participation. This paper aimed at examining the advent of UCC as a critical media tool in interactive two-way communication and the effect of ethical questions on the level of UCC participation. The findings show that uncertain...
핵심어 | 질문 | 논문에서 추출한 답변 |
---|---|---|
본 논문에서 UCC의 사용목적을 어떻게 분류하는가? | 물론 UCC의 사용목적은 다양하다. 사용목적은 온라인 협력 커뮤니티 유형을 분류한 Dearstyne(2007)의 연구에서 제시하듯 도구 제작형 (tool-makers), 수집형(gathers), 오락형(entertainers) 으로 분류한다[4]. 이들이 기존 웹 활동과 차별화 되는 UCC 사용목적의 총칙은 개방, 참여, 협업 등의 활동이 주가 된다는 것이다. | |
UCC의 개념은 무엇인가? | 0의 핵심인 소통구조의 변화를 구현하는 소재를 UCC(User Created Contents)라 칭한다. UCC의 개념은 공공 미디어에서 전문적으로 만들어지는 컨텐츠와 대비하여 일반적으로 비전문가 사용자에 의해 생성된 컨텐츠이다[30]. 이는 웹 시장에서의 커다란 분기점을 맞이하게 된 닷컴 회사의 몰락 후에 생존했고 성장한 기업들의 공통점을 분석하여 제시한 웹상의 새로운 트렌드로부터 나왔다[39]. | |
웹2.0의 가장 큰 특징은 무엇인가? | 웹2.0의 가장 큰 특징은 커뮤니케이션의 새로운 채널을 제시함으로써 쌍방향 식의 정보 배급을 가능케 한다는 것이다[39]. 웹상에서 이루어지는 정교해진 쌍방향 소통의 원활화는 매우 빠른 속도로 21세기의 키워드가 되고 있다. |
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