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논문 상세정보

남원 향토음식에 대한 관광객의 인지도 및 만족도

Tourist Perception and Satisfaction with Native Local Foods of Namwon


This study was conducted to develop the unique native local foods of Namwon and to provide basic data needed to reinvigoratethe tourist industry and local economy. Perception and satisfaction with native local foods of Namwon were surveyed in 483 tourists (246 men and 237 women 53% visiting Namwon for the first time). Of the participants, 41.2% did not stay or eat in Namwon. Most tourists visited with other family members and spent approximately 20,000 won per capita on food. Of the foods sampled for the first time, preferred foods were (in order of preference and intention to order again) Chueo-tang, Hanjeongsik, wild edible greens-jeongsik, and black pork. The degree of food satisfaction was relatively favorable (3.54${\pm}$0.08 points on a 5-point satisfaction scale), with taste being the most important factor affecting the degree of satisfaction for 92.9% of the subjects. However, willingness to revisit Namwon on the basis of the local foods was not as high as the degree of satisfaction with the foods. Insufficient information and publicity concerning Namwon local foods were cited as impediments, and suggested improvements included taste, sanitation and food-based tourism. The degree of satisfaction was higher in men than in women. Age, residence, and occupation were not related to the degree of satisfaction. But, the willingness to revisit Namwon to sample local foods was related with gender (men more willing) and occupation (public service personnel, business owners, salaried employees, professionals, and housewives more willing, in order). Women in general and housewives in particular were most critical in food assessment.

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이 논문을 인용한 문헌 (6)

  1. Yoon, Hei-Ryeo 2010. "The Effects of Local Agricultural/special Products on the Intention for Tourists to Revisit the Yesan Area" 韓國食生活文化學會誌 = Journal of the Korean Society of Food Culture, 25(6): 746~754 
  2. Lee, Jin-Young ; Choe, Jeong-Sook ; Park, Young-Hee ; Kim, Eun-Mi 2011. "A Study on Visitor’s Expectations, Perception and Satisfaction When Dining in a Farm Styled Restaurant" 한국지역사회생활과학회지 = The Korean Journal of Community Living Science, 22(4): 689~704 
  3. Park, Mi-Yeon ; Park, Kyung-Ok ; Hwang, Soon-Ran ; Song, Eun-Joo ; Park, Pil-Sook 2011. "Research on Factors for the Development and Preference of Grape Foods in Seoul and Gyeonggi Province" 한국지역사회생활과학회지 = The Korean Journal of Community Living Science, 22(3): 417~427 
  4. Kim, Mi-Hye ; Chung, Hae-Kyung 2013. "Development of Local Food Content in Jinan-Gun and Gurye-Gun through Storytelling" 韓國食生活文化學會誌 = Journal of the Korean Society of Food Culture, 28(2): 145~157 
  5. Kim, Mi-Hye ; Chung, Hae-Kyung 2013. "Development on Native Local Food Contents in Damyang through Ancient Writing Storytelling" 韓國食生活文化學會誌 = Journal of the Korean Society of Food Culture, 28(3): 261~271 
  6. Jang, Sun-Ok ; Woo, Iee-Shik 2015. "A Study on Consumer Awareness, Preference, and Consumption Behavior Regarding Local Food - Focusing on Gyeongju Area -" 한국조리학회지 = The Korean journal of culinary research, 21(2): 154~170 

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