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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.33 no.9, 2009년, pp.1452 - 1462
남은하 (부산대학교 의류학과) , 이진화 (부산대학교 의류학과)
This research investigates the factors influencing price sensitivity in fashion products. This study incorporates three essential variables, which were likely to influence price sensitivity: the subjective shopping value of consumers, objective purpose of use, and social situation according to the s...
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